Casting.

Here is Leah. She is a high school friend of ours, and has liked Chris's material in the past, so when we asked her to be our model, she jumped at the chance. As a fan of his music, and a representation of the Idealistic target audience, we decided she was perfect for the role.

Here you can she has a vintage feel to her attire. She is dressed in a pair of high waisted jeans, a pair of converse, a yellow knitted jumper and a white blouse, with a big fur jack and scalf. Instead of casting a specific wardrobe, we let her decide, as we thought it would be more authentic if she chose herself.

We are going to use her in our ancillary products as well, as she is very photogenic and would be a perfect model for that too. I also think that if she appears in all the products it will create a more professional feel to it.